Local Self-Identity
Ten, seven-point items are used to measure the extent to which a person identifies with people in his/her local community.
View ArticleWebsite Usage (Relational Need)
With three, five-point Likert-type items, the scale measures the degree to which a member of an online community feels accepted by other members and that they respect his/her opinions.
View ArticleSocial Media Usage
The scale has ten, seven-point items intended to measure the degree to which a person uses social media to monitor and stay current with brands, retailers, and consumers of products in a certain pr
View ArticleSharing (Social Utility)
The scale uses three, six-point Likert-type items to measure the belief a person has that involvement in a product sharing system would be approved by his/her reference groups.
View ArticleAttitude Toward Shopping Websites (Community)
The scale uses three statements to measure the degree to which a consumer likes Internet shopping sites to facilitate the connection of shoppers so they can share ideas and help each other. A
View ArticleProsocial Consumption (Close-Others)
Three, seven-point items measure a person’s self-expressed likelihood of engaging in consumption behaviors over some period of time that are thought to benefit people in the local area.
View ArticleCorporate Social Responsibility (Obligation)
Three, seven-point Likert-type items measure the degree to which a person believes that a particular organization should be involved in charitable community activities and would stop supporting the
View ArticleCorporate Social Responsibility (Effect on Customer's Support)
With three, seven-point Likert-type items, the scale measures the degree to which a person’s support of a particular organization is based on its community involvement and charitable activiti
View ArticleLocal Self-Identity
The scale is composed of four Likert-type items that measure the degree to which a person identifies mostly with the people, traditions, and events in his/her local community.
View ArticleCorporate Social Responsibility (Engagement)
Eight, seven-point Likert-type items measure a consumer’s belief that a particular company engages in behaviors that are thought to advance social good such as caring for people and the envir
View ArticleAttitude Toward Buying Locally Produced Foods
Using four, seven-point Likert-type items, the scale measures a consumer’s belief that buying locally produced foods helps the community and it is important to him/her to support that.
View ArticleSimilarity to Members of the Community
How much a person identifies with and feels close to members of a particular community is measured with four, seven-point Likert-type items.
View ArticleCommunity Participation Intentions
The scale measures a person’s willingness to visit a particular community and be involved with it.
View ArticleSocial Categorization Within the Community
With three-items, the scale measures how much a person knows who is socially superior or inferior to him- or herself in a particular community
View ArticleRole Clarity in the Community
How much a person believes that he/she has a clear role in a particular community as do the other members is measured in this scale.
View ArticleConnectedness to the Community
With three-items, the scale measures the degree to which a person feels attached to a particular community.
View ArticleSocial Status Pursuit Within the Community
The scale has three items that measure now much a person desires to gain more status or social ranking in a particular community.
View ArticleWebsite Usage Intensity
This scale uses six items to measure how involved a person is with a website such that it connects one to a community and is part of daily life. The scale appears to be most relevant for use
View ArticleCommunity Support for the Team
The belief that fans of a particular sports team in a geographic area, such as a city, support the team and are different from the “average citizen” is measured with five, seven-point i
View ArticleSelf-Transcendence
A person’s belief that his/her identity will extend beyond death and, in particular, be remembered “in the community” is measured with three, seven-point Likert-type items.
View Article
